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At Ainscough Strategic Land we always endeavour to take the community wide perspective.

We take time to listen to and understand the needs and requirements of communities. This naturally leads on to a “local” approach in everything we do, with the local community at the heart of our business.

From concept to delivery, our guiding principle is to leave the places where we have invested in better equipped for the future than before.

Our “local” approach means working at every level, with all stakeholders, on a collaborative and consensual basis, to achieve the best way forward for the towns and cities where we are working.

We pride ourselves on our ability to form partnerships and to collaborate with key groups to form consensus on the best way forward.

When taking sites through the planning process we believe that it is of utmost importance to engage and consult with all the local stakeholders to ensure that our proposed schemes deliver long term benefits for the local area, match the needs and wants of local residents and provide for a sustainable future for the next generations.

Some examples of our commitment to working with communities include:

  • Delivering 80 community allotments in Cheshire;
  • Chairing the Leyland Forward Board to develop a vision for Leyland and South Ribble and drive projects forward to deliver this;
  • Investing in a community railway project in North Wales, providing the funding for the reinstatement of a significant length of new track;
  • Sponsoring a neighbourhood watch group in Cheshire so that a “Smartwater” system could be set up to ensure the safety of the local community; and
  • Working with a Primary School, engaging year 6 students to prepare a work book, reflecting their thoughts on the town they live in.

This ethos of ASL stems from Chairman, Martin Ainscough’s, desire to ‘give something back to society by helping those who are less fortunate.’ Martin believes that it is important to differentiate between charity and what he feels is more important and effective, philanthropy. Philanthropy is not just about donating money, it is about dedicating your time and experience to benefit others.

Martin dedicates a huge proportion of his time to his philanthropic and charitable activities. The activities are wide ranging and include:

  • Chairman and main sponsor for the Wigan Youth Zone;
  • Chairing the Wigan UTC Technical College Board;
  • Chairing the Leyland Forward Board; and
  • Chairing Forward Wigan Board.

This philosophy of Martin's has become a ruling principle throughout all of his business activities and the majority of the profits generated are donated to the Martin and Judith Ainscough Charitable Trust which supports multiple Charities including The Princes Trust, The Big Life Group, Recycling Lives, The Basement and many more! To find out more about Martin’s involvement with these charities and organisations, please visit www.martinainscough.com

Land and Planning from Ainscough Strategic Land

Thoughtfully achieving potential